The Author:

Read that; Said this : Comments for the book

This book is a must read for the initiated as they will discover themselves and their colleagues, and for the uninitiated, to see how the real world functions. Clothed in humorous wit, it has a ferocious honesty about it. Love it, hate it, but read it. It’s a Leprechaun’s take on Wonderland. Funny and wicked!

- Prahlad Kakar, Ad guru.

This is Omkar’s first book and his best so far. Incisive, observant and entertaining, and that’s just this comment. It’s almost as nice as touching yourself; if you do it properly. It’s cynical, insensitive and funny, but enough about me, buy the book.

- Cyrus Oshidar

This book is so good and great, it’s hard to explain it. Read it thrice at least to understand the meaning of life.

- Cyrus Broacha

An insider-outsider’s view of advertising. Written with flair and with tongue firmly in cheek! A must read for all those who want to know what the hell goes on in an ad agency.

- Gangadharan Menon

Wish some of the ads we see were as funny as the book. And beware…you may find yourself in it.

- Balki – Chairman and Creative Director, Lowe Lintas India.

The book pokes a cheeky pin at the inflated egos that stuff the industry. Omkar throws laughing gas into a conference room full of advertising designations and jargon and then watches the fun from the outside. Sane is in-sane.

- Josy Paul, Chairman and Creative Director, BBDO India.

Finally, a book you can judge by its cover

Servicing is the de-facto peon, the link between Creative and the Client – which only means both turn to Servicing when they’re having a bad day.

The Studio is the busiest, most efficient place in any Agency with hard working, simple men, working away meticulously, guided by a bored, lethargic or dead Art Director sitting behind them, ‘directing’ art.

The Client Pledge : My brand is my livelihood. All Servicing are my slaves and all Creative just think they are over smart. I Love my Brand. I am proud of its rich and varied ambiguity. I shall always strive to be worthy of it and make everyone working on it feel like shit. I shall loathe and insult all those working on my account. Yes, the CD included. To my brand, my profession, and my Agency professionals I pledge my devotion.

Winning a Client is like wooing a girl – you spend on her, impress her with flashy things she doesn’t understand, pamper her, meet her unreasonable demands, be on your toes at all times of the day (and night), and massage her ego before she becomes yours. And the process of winning a Client is called a Pitch.

Typography in the book

Read a Review: Cyrus Oshidar

Omkar entered Advertising at the tender age of 22 and is a published author at 24. Buy this book just to honour the sacrifice of his youth – and of course, his education; which would have made the book so much better.

Omkar was a copywriter. I use the past tense because, after this book, he will not find employment in the Advertising industry.  Buy this book just so that he can support himself.

Omkar’s next book is about the Television industry. By this time next year another avenue of employment will close to Omkar forever. Please buy this book – I cannot lend him any more money.

If Omkar’s actions thus far have made you laugh, well then, so will his book.  Here is a man whose words speak as loud as his actions!

-CYRUS OSHIDAR

Illustrations from the book: The Freelancer