This book is a must read for the initiated as they will discover themselves and their colleagues, and for the uninitiated, to see how the real world functions. Clothed in humorous wit, it has a ferocious honesty about it. Love it, hate it, but read it. It’s a Leprechaun’s take on Wonderland. Funny and wicked!
- Prahlad Kakar, Ad guru.
This is Omkar’s first book and his best so far. Incisive, observant and entertaining, and that’s just this comment. It’s almost as nice as touching yourself; if you do it properly. It’s cynical, insensitive and funny, but enough about me, buy the book.
- Cyrus Oshidar
This book is so good and great, it’s hard to explain it. Read it thrice at least to understand the meaning of life.
- Cyrus Broacha
An insider-outsider’s view of advertising. Written with flair and with tongue firmly in cheek! A must read for all those who want to know what the hell goes on in an ad agency.
- Gangadharan Menon
Wish some of the ads we see were as funny as the book. And beware…you may find yourself in it.
- Balki – Chairman and Creative Director, Lowe Lintas India.
The book pokes a cheeky pin at the inflated egos that stuff the industry. Omkar throws laughing gas into a conference room full of advertising designations and jargon and then watches the fun from the outside. Sane is in-sane.
- Josy Paul, Chairman and Creative Director, BBDO India.
June 29, 2009 at 10:32 am |
When i wanst in advertising, i thought it was a mystical world of wizards and fairies who tell epics in 30 secs. Read this to get tsunami effect on reality…
June 30, 2009 at 10:09 am |
For people in advertising who buy this book, its like writing a book on srk and selling it to him only.
but this book is actually useful when
1) u go for arrange marriage and girls father asks “WHAT DO YOU DO?”
2) ur non advertising friends call u to meet on the saturday night and u say “I am in the office”
3) and a non advertising girlfriend for the times to come.
June 30, 2009 at 10:12 am |
October 16, 2009 at 4:08 am |
Here’s my review of your book:
http://asatirecalledlife.wordpress.com/2009/10/16/book-review-welcome-to-advertising-now-get-lost/
May 14, 2010 at 5:09 am |
Hey Dude,
Read the book, was hilarious. Thank god i din get into advertising ! Good one.
Cheers.